Montres Corum Sàrl, also known as Corum, is a luxury Swiss watch brand. It was established in La Chaux-de-Fonds, Canton of Neuchâtel in 1955 by René Bannwart. From the start, Corum displayed a determination to position itself as a leader in the Swiss watch industry with creativity and boldness as guiding principles. The brand is known for its models’ aesthetic appeal and technical excellence.
René Bannwart, who founded the brand with his uncle Gaston Ries and his niece Simone Ries had a strong entrepreneurial spirit and acquired watchmaking experience from the most prestigious watch manufacturers. Corum started in Rue Des Parcs and is currently located at Rue du Petit-Château in La Chaux-De-Fonds, also known as the capital of the watchmaking industry.
Corum’s tradition of high-quality watchmaking, ahead of its time, is evident in its many technical achievements, such as the baguette movement of the Golden Bridge, and aesthetic achievements, such as the Coin Watch, Feather, and Bubble.
To offer unconventional watches that differ in design and quality, Corum watches introduced a model made from a $20 Double Eagle gold coin, which quickly became an instant best-seller and one of its signature pieces. Corum’s present collections – Heritage, Bubble, Admiral, Golden Bridge, and LAB – feature creative and unusual designs and have sophisticated mechanical movements.
In January 2000, Corum was attained by a new owner and CEO, Severin Wunderman, who built up a multi-million-pound business in luxury watches. Severin brought his daring and innovative designs to Corum, launching a new Bubble collection made up of original designs that were inspired by his contemporary vision of classic watchmaking.