Audemars Piguet watches are a renowned brand known for quality, complexity, and desirability. In the early days, the company took several risks, even if it meant almost losing the company, to stand out from its competitors.
Founded in 1875, two friends, Jules-Louis Audemars and Edward-Auguste Piguet, made innovative advances, producing stunningly complicated timepieces, and excelling in quality control.
Despite the death of the founders in 1918 and 1919, the company continued to achieve significant milestones like creating the Royal Oak watch, a futuristic, dynamic, and angular shock to the sector compared to the period watches of the time. When released in 1972, it cost more than any other watch and ten times more than the famous Rolex Submariner, and so initially, sales were slow.
The Royal Oak evolved into the Royal Oak Offshore, raising the price bar again, creating a new niche for super-luxury watches and opening the floodgates for new, super-premium brands to follow in its footsteps.