Cartier is a luxury brand from France known for creating high-end watches and jewellery. It was founded in 1847 by Louis-Francois Cartier and is now one of the most prestigious names among fashion and jewellery design houses. The brand was initially rooted in watchmaking, but Alfred Cartier, Louis-Francois’ son, introduced it to European royal houses, taking the company to new heights. Today, Cartier is known for its exceptional jewellery designs and continues to be a go-to choice for the French elite.
Alfred’s grandsons inherited the family business and planned to make it an international luxury brand. Louis, Pierre, and Jacques divided up responsibilities – Louis built relationships with wealthy clients in Europe, Pierre expanded to the US, and Jacques tackled England and the colonies. Louis’ efforts helped attract extravagant and loyal Cartier clients.
The Cartier brothers turned a local brand into an international success by making smart strategic decisions and forming advantageous partnerships. Pierre’s talent for networking was instrumental in bringing Cartier watches and jewellery to New York, with the Hope diamond and a million-dollar pearl necklace securing the brand’s premier status. Jacques’ travels to India inspired Cartier’s signature, Eastern-influenced aesthetic. Despite being under family control from 1847 to 1964, Cartier is now a wholly owned subsidiary of the Swiss Richemont Group with its headquarters in Paris, France.